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How SIMPLIFI Transformed Frontier’s Commercial Engine

CASE STUDY | Frontier Medical Group | Medical Devices & Healthcare

 

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The Situation

Strategic CRM Adoption for Complex B2B Sales

Frontier Medical Group is a leading medical device manufacturer operating across the UK, US, Germany, and 26+ international distribution partners. But with scale came complexity. Siloed sales processes, legacy data, and poor visibility were stalling commercial growth.

HubSpot had been implemented — but adoption was patchy, reporting was unreliable, and the field sales team lacked the tools and consistency needed to perform at their best.

That’s when CONVRG stepped in.

What Was the Challenge?

Frontier wanted to scale — fast. But a fragmented CRM setup was holding them back:

  • No single source of truth across departments
  • Field sales using spreadsheets and notepads
  • Inconsistent lead handling across teams
  • Poor data health and disconnected systems
  • No real-time visibility for leadership or finance

Frontier needed more than CRM training. They needed system-wide alignment — and a complete adoption strategy that would embed HubSpot into every corner of their commercial operation.

The Solution

What Did We Do?

Using the SIMPLIFI™ Framework, CONVRG led a full adoption programme focused on strategy, structure, and scale:

  • Aligned leadership on growth vision and CRM priorities
  • Mapped current sales and marketing processes across territories
  • Built a tailored CRM Management Operating System (mOS)
  • Implemented playbooks, pipelines, and reporting tools for Sales, Marketing, and Customer Service
  • Cleaned and migrated legacy data into a single source of truth
  • Embedded a change management programme with internal champions and ongoing support
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The Outcome

The Results?

✅ +94% increase in qualified leads
✅ +483% increase in attributable revenue
✅ Accurate month-on-month forecasting for finance and ops
✅ Full alignment between Sales and Marketing
✅ Clean, centralised data powering smarter decisions

Frontier’s entire commercial engine now runs through HubSpot — with leadership in control, teams enabled, and a scalable CRM foundation in place.

Download the Full Case Study

Want to see how SIMPLIFI turned complexity into clarity at Frontier Medical Group?

Get the full story — including their phased rollout plan, CRM blueprint, and lessons learned from the front line of adoption.

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Why SIMPLIFI Works

The SIMPLIFI™ Framework isn’t just about implementing HubSpot — it’s about embedding it into your business as a strategic asset. We help leadership set the vision, equip teams with the right tools, and create a system that drives measurable growth.

SIMPLIFI = Strategy + System + Scale

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HubSpot isn’t the problem. Strategy is.

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