Marketing Director's Guide to Exponential Business Growth

Influence your prospect’s decision process, demonstrating why your brand is best placed to meet their needs.. Take a look at the five key stages so that you fully understand the benefits of the inbound marketing methodology and sales funnel
Marketing-Directors-Guide
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Attract: Increase website traffic

The objective of any inbound marketing strategy is to help customers find you online
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Convert: Turning visitors into leads

Visitors must be converted into qualified leads before they become customers
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Close: Turning leads into customers

It’s crucial that your content offers span each stage of the sales lifecycle or buyers journey.
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Delight: Customers into brand promoters

Individual, surprising, valuable and uplifting experiences for your customers to engage with

Attract

Increasing website traffic is a lot like baking; you need a variety of ingredients that blend well to produce a great result. There is no single technique proven to generate the best results on its own.

Initially you must build a foundation designed for success by developing a robust search engine optimisation strategy. Achieving or outperforming website traffic objectives is inconceivable without it.

Convert

So, you’re effectively generating considerable web traffic. Now, it's time to discover who’s

genuinely interested in what you offer and who’s just tyre kicking on their way through.

It begins with researching your target customer. Far more than semi-fictional descriptions of your potential customers, effective buyer personas unearth knowledge about your buyers’ preferences, their perceptions, problems & indicators that may motivate their purchase decisions

 

 

Close

Content offers span each stage of the sales lifecycle or buyers journey.

 Awareness content like how to blog articles work well in the initial "awareness" stage or the top of the funnel, where the buyer has a problem or question.

 The middle or the "consideration" stage requires content that starts to provide possible solutions to buyer problems.

 It’s key to present your content in the format your personas favour, wherever they are searching and on any device, in order to successfully turn leads into a customers

Delight

Picture the pizza delivery dude that delivered your piping hot supper and he also put some

of your favourite garlic sauce in with the order, simply because he recalled that you like to dip your crusts in it.

 Or the estate agent who vacuumed your house after an open day and left you a bottle of wine. I bet you'd still be telling friends about these experiences for years.

Inbound marketing is a seismic shift in how businesses are now approaching sales & marketing. It's a methodology that attracts targeted prospects, convert more qualified leads and close more customers

Mark Hullin

Real Inbound

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