8 SEO Mistakes to Avoid

Discover the most common Search Engine Optimisation mistakes and the 8 steps to successful SEO

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Keyword Research

Unless you know what people are searching for it’s almost impossible to start an SEO campaign

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Competitor Analysis

Evaluating how the top rankers fare when it comes to the most important SEO factors, including specific keywords

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On Page Stuff

Simply adding keyword rich content alone will no longer help you rank in higher positions

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Off Page Stuff 

You can’t just create links from any websites. Instead you must earn links from authority and relevant websites

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Set Up a Blog

Publishing 16+ posts/mth get 3.5X more traffic and 4.5X more lead than publishing 4 posts/mth

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Website Audit

Checking your website’s on-page health is indispensable for making and maintaining website SEO and usability

Don’t Judge A “Website” By Its Cover...

  • A website isn’t just about aesthetics
  • Sure, the visual will likely get the most attention
  • But a great website is also about what’s under the hood

If prospects can’t find your website in search it really doesn’t matter how beautiful it looks…

Most Common SEO Mistake

Not thinking about SEO from the start

The most common SEO mistake that we see website marketers make, is not involving the SEO team early enough in the process…

 

 

All too often, when we’re brought in for SEO work, it’s often late in the process, and even when a site is complete

It usually goes something like this… “Hey, we should probably have the SEO guys take a look at this before we launch,” but by then, it’s too late…

The retro-fit and advice at this point will most likely cost the company more

Think of it this way: you could spend millions building a new, beautiful hotel, but if no one knows how to find your hotel, you’ll never do any business

Don’t build a hotel that no one can find! Make sure “discoverability” is top of your agenda…

Search Engine Optimisation has changed significantly and tactics that have performed historically no longer deliver the same results. Great content mapped to well researched keyword strategy is now driving integrated Inbound SEO strategy and the key to enhancing search engine rankings

Mark Hullin

Real Inbound

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