CONVRG CTA

A Proven, Leadership-Driven Approach to Close the HubSpot Adoption 

Are your sales and marketing teams struggling to align? Are outdated processes and disconnected systems holding your business back? For many B2B Tech Manufacturers, the challenge isn’t just about adopting new tools—it’s about creating a unified strategy that drives real results.

That’s why we developed the SIMPLIFI Framework: a step-by-step, leadership-driven approach designed to help B2B Tech Manufacturers modernise their sales and marketing operations, align teams, and build a scalable revenue engine.

What Is the SIMPLIFI Framework?

At The SIMPLIFI Framework is a structured process that ensures your sales, marketing, and customer success teams work together seamlessly. It’s not just about tools or technology—it’s about aligning leadership, optimising processes, and embedding a culture of continuous improvement.
 

What You’ll Learn in This Framework

By downloading the SIMPLIFI Framework, you’ll discover how to:

S - Set the Scene

Align leadership and define clear goals for your sales and marketing strategy.

L - Lead the Adoption

Empower leadership to drive change and ensure team alignment.

I - Interview Key Stakeholders

Identify pain points and opportunities for improvement across your teams.

I - Implement Changes

Roll out optimised processes and ensure teams are equipped to succeed.

M - Map Processes

Streamline workflows to eliminate inefficiencies and improve collaboration.

F - Fix What Breaks

Monitor progress, address challenges, and refine your approach.

P - Plan the Way Forward

Create a roadmap for success with clear milestones and accountability.

I - Iterate for Growth

Continuously improve and scale your strategy to meet evolving business needs.

"Closing the adoption gap is crucial yet often overlooked; without proper leadership alignment and change management, even the best tools fail to deliver their full potential."


 — Tony Dowling

Who Is This For?

The SIMPLIFI Framework is designed for:

CEOs and Revenue Leaders: Looking to align their teams and drive predictable growth.
Sales and Marketing Directors: Seeking to modernise their go-to-market strategy.
RevOps Professionals: Focused on streamlining processes and improving efficiency.
B2B Tech Manufacturers: Ready to scale their operations and build a sustainable revenue engine.
 

Why the SIMPLIFI Framework Works

Unlike quick fixes or one-size-fits-all solutions, the SIMPLIFI Framework is tailored to the unique challenges of B2B Tech Manufacturers. It focuses on:

Leadership-Driven Change: Ensuring alignment starts at the top.
Strategic Alignment: Connecting your teams, processes, and goals.
Continuous Improvement: Embedding a culture of iteration and growth.

 

Ready to Modernise Your Sales & Marketing?

Download the SIMPLIFI Framework today and take the first step toward aligning your teams, streamlining your processes, and driving sustainable growth.

 

Download | SIMPLIFI Framework
© 2025 CONVRG. All Rights Reserved.